CR Brands Sells Dryel, Biz Lines

CR Brands, Inc. has completed the sale of its Biz Stain & Odor Eliminator and Dryel at-home dry cleaning product lines to Scott's Liquid Gold, Inc.
 
Headquartered in West Chester, OH, CR Brands, part of Resilience Capital Partners, is a consumer packaged goods company with a portfolio of affordable household cleaning and laundry products with superior performance qualities.  
 
“The CR Brands team has successfully positioned Biz and Dryel for growth under their new ownership,” said Bassem Mansour, co-CEO of Resilience Capital Partners. “This transaction will enable CR Brands to focus on initiatives to drive the continued growth of its remaining portfolio of licensed cleaning products with superior formulations under the Arm & Hammer and OxiClean brand names.” 
 
“We have worked for the past several years to strategically position the Biz and Dryel brands, and both have gained an enormous amount of consumer recognition. Both have exceptional growth prospects and will be excellent additions to Scott Liquid Gold's family of branded products,” noted Tim Harrison, CEO of CR Brands.
 
CR Brands will be focused on its growing suite of licensed cleaning products including its recently launched Arm & Hammer Essentials Disinfecting Wipes, Fruit & Vegetable Wash, and Garbage Disposal Cleaners, as well as OxiClean Stain Remover Pens.